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Communications and Media

[Solution] Advertising Plan

Choose a product or service. Write an advertising plan/pitch. Include the following: Product or service to be sold Target audience and market Budget estimate and sales goals Product attributes and benefits Suggested message Proposed media for campaign – (include why you selected these media, and explain the steps in managing them) Length of campaign Include a discussion of How your advertising strategy worked to communicate the primary message The steps you took in managing your creative process Create a 2 slide Microsoft® PowerPoint® presentation as if you were pitching your advertising plan and present it to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes to the assignment. Format your assignment according to appropriate course-level APA guidelines.

Choose a product or service. Write an advertising plan/pitch. Include the following: Product or service to be sold Target audience and market Budget estimate and sales goals Product attributes and benefits Suggested message Proposed media for campaign – (include why you selected these media, and explain the steps in managing them) Length of campaign Include a discussion of How your advertising strategy worked to communicate the primary message The steps you took in managing your creative process Create a 2 slide Microsoft® PowerPoint® presentation as if you were pitching your advertising plan and present it to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes to the assignment. Format your assignment according to appropriate course-level APA guidelines.

 

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