Choose a brand for a product or service that is sold in two countries, if appropriate both in your home country and in the UK. Produce the first part of a Marketing Communications Plan i.e. Context Analysis, for both countries i.e. two context analyses demonstrating the different contexts in which the brand is marketed. It is best done by presenting as a comparison so you note points of similarity and points of difference. Task: Produce a Context Analysis which focuses on the respective Marketing Communications plans for the product/ service offered in both countries by your brand. Please write to the headings below and be aware of their weighting within the assessment rubric attached: Customer Context (do not write about the brand or its Marketing communications here or sales. This is the respective target market only). Business Context (what business/ industry is your chosen brand operation in and at what level? Here you need to produce a communications audit with the relevant direct, indirect and new entrants within your market level. There needs to be a strong awareness of the market level your chosen brand is operating within). Internal Context External Context NB: Please include a list of references using Harvard referencing style, any details of primary research, and applications of models and frameworks. You can include up to 5 pages of appendices.
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