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[Solution] Process Variables

Respond to the following in a minimum of 175 words: Models help us describe and summarize relationships between variables. Understanding how process variables relate to each other helps businesses predict and improve performance. For example, a marketing manager might be interested in modeling the relationship between advertisement expenditures and sales revenues. Consider the dataset below and respond to the questions that follow: Advertisement ($’000)   Sales ($’000) 1068    4489 1026    5611 767      3290 885      4113 1156    4883 1146    5425 892      4414 938      5506 769      3346 677      3673 1184    6542 1009    5088 Construct a scatter plot with this data. Do you observe a relationship between both variables? Use Excel to fit a linear regression line to the data. What is the fitted regression model? (Hint: You can follow the steps outlined on page 497 of the textbook.) What is the slope? What does the slope tell us? Is the slope significant? What is the intercept? Is it meaningful? What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us? Use the model to predict sales and the business spends $950,000 in the advertisement. Does the model underestimate or overestimates ales? For more information on Process Variables  read this: https://en.wikipedia.org/wiki/Process_variable

Respond to the following in a minimum of 175 words: Models help us describe and summarize relationships between variables. Understanding how process variables relate to each other helps businesses predict and improve performance. For example, a marketing manager might be interested in modeling the relationship between advertisement expenditures and sales revenues. Consider the dataset below and respond to the questions that follow: Advertisement ($’000)   Sales ($’000) 1068    4489 1026    5611 767      3290 885      4113 1156    4883 1146    5425 892      4414 938      5506 769      3346 677      3673 1184    6542 1009    5088 Construct a scatter plot with this data. Do you observe a relationship between both variables? Use Excel to fit a linear regression line to the data. What is the fitted regression model? (Hint: You can follow the steps outlined on page 497 of the textbook.) What is the slope? What does the slope tell us? Is the slope significant? What is the intercept? Is it meaningful? What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us? Use the model to predict sales and the business spends $950,000 in the advertisement. Does the model underestimate or overestimates ales? For more information on Process Variables  read this: https://en.wikipedia.org/wiki/Process_variable

 

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