Choice of industry dueHEALTH CARE
You will choose an industry of interest to you (preferably one you are involved with or plan to be involved with). You will use the tools we developed in class to
evaluate the future growth and profitability of this industry by investigating factors like costs, pricing power, and price elasticity of demand. Your 1,5001,800 word
analysis should be APA formatted and clear, with at least 5 sources. Plan to address each of the above elements (in bold), but feel free to add any elements as you see
fit. Graphs are optional and welcome, and they do not add to your word count.
Your research and its usefulness to you will be greatly aided by contact with people in the industry in question. Plan to interview at least one person in the
industry as well as collecting relevant publicly available data.
This analysis is aimed to get you thinking about how this industry fits into the larger economy and how its current and future market structures shape its
prospects. As such, you may not find data that (for instance) allow you to calculate the current price elasticity of demand for the industrys product. However, you
can estimate it and show how you would glean the necessary information required for the calculation. In short, be as creative and persistent as you can in order to
present a good analysis appropriate to your chosen industry.
Week 2 Choice of industry dueHEALTH CARE
Week 4 Outline and bibliography (five sources, APA format) due 9/12/14
Week 5 Annotated bibliography (APA format) due 9/19/14
Week 7 Completed Business Analysis due 9/22/14